The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever before, brands are better able to connect and engage with their consumers. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate into your daily marketing tactics.

Top 8 Essential Digital Marketing Tools

1. Survey Anyplace

A great way to connect with your audience and get some valuable feedback is to send out surveys. Asking your customers about their experience with your brand, products or services is crucial to understanding your target audience’s preferences.

Survey Anyplace is a third-party application that allows you to create your own customized surveys. Mobile-friendly templates are available for you to personalize with questions that are relevant to your business. Priced in tiers, you can start with the free version to see if you like it.

2. Slack

If you are running a small- to medium-sized company, you may find that communications will be a lot easier with the help of Slack. Designed to keep the focus of the conversations on business, this application encourages collaboration, networking and online meetings.

The best part about Slack is that you can integrate an unlimited number of third-party apps to share data such as analytics, A/B test results, transaction details and even customer information. It’s free for smaller companies, and custom pricing is available for large corporations.

3. Trello

Your marketing team will thank you when you bring Trello into the workplace. As a project management tool, this application is useful for brainstorming and strategizing content marketing. It’s free and easy to use, even if your team members are scattered across the globe.

Users can create topic cards and add relevant notes to each one. Deadlines and topics can be easily assigned to team members, and each task can be marked as completed once it’s finished.

4. Canva Business

If you have done any sort of marketing, then you have most likely already heard of Canva. As a free design platform, it’s currently one of the most recognizable marketing tools available. However, Canva Business is a bit different.

With an upgraded plan, you get a digital library of design templates and elements. Users may use the drag-and-drop feature to create custom content for marketing purposes. The biggest bonus is that you don’t need a dedicated graphic designer. Anyone on your marketing team can use this application.

5. Google Ads

If you are searching for a marketing tool that can help with your digital advertising efforts, Google Ads is the way to go. You can choose between pay-per-click or pay-per-call ads, and you will also have access to the Google Keyword Planner.

As a useful SEO marketing tool, the Keyword Planner can help to optimize your digital ads for maximum effectiveness as well as your organic search strategy. Your Google Ad will then be displayed on the search results page whenever a user inquires about your chosen keywords.

6. Google Analytics

Another one of the great marketing tools from Google is Google Analytics. Free to use, you can see who is visiting your website, how they found it and how long they spent browsing your pages. You will also have the ability to track conversion and see where the hotspots are throughout your website.

If you are unsure about how to use Google Analytics, Google offers a free training course that ends with a certification of completion.

7. Asana

For brands that have several marketing projects going at once, Asana is a great addition to the team. Offered in pricing tiers from free to a monthly fee, this application helps to streamline the workflow and keep projects on track.

Assign deadlines, map out tasks, de-silo data between team members and identify bottlenecks quickly with Asana in your marketing tools arsenal. It also allows team members to offer motivation and support to each other during difficult projects.

8. BuzzSumo

Social media influencers are a vital part of digital marketing. However, it can be challenging to figure out which ones are legitimate and which have fake followers. Buzzsumo can help you identify the top influencers in your industry or niche and connect with them. It is also useful for finding new trends and separating evergreen content from trending content.

For a monthly fee, you will also have the ability to monitor your content’s performance using analytics and social mentions as the two major measuring factors.

Wrapping Up Essential Digital Marketing Tools

Whatever your digital marketing plan and tactics are, there are a host of tools that can make your life easier — from planning, to scheduling, to publishing. Choose the ones that drive results for your business.

To learn more about marketing tools and automation, request a free demo today.

Gary Reinhard