Marketing automation and marketing technology continues to adapt to the ever evolving technology landscape.
More than ever the emergence of marketing automation is allowing businesses to generate more leads, increase sales and prove ROI.
Here are the news, tips and features of marketing automation and marketing technology, that you need to be aware of this week.
Social Media Review
Mind blown! Facebook’s f8 makes a mobile move into marketing automation – Inside Facebook http://t.co/mrQKlgebg7
— Kevin Wood (@keewood) May 4, 2014
1. This article looks at Facebook stepping into the marketing automation landscape.
4 marketing must have capabilities: 1 engagement 2 data-driven processes 3 marketing automation 4 earned content http://t.co/t4nZNu0HtL
— Vala Afshar (@ValaAfshar) April 27, 2014
2. This article looks at the tools you need to have to be successful in marketing.
Marketing Automation BuyerView | 2014 http://t.co/OdjSLXSm3d via@SoftwareAdvice
— SharpSpring (@sharpspring) May 7, 2014
3. This study looks at who is buying marketing automation services. There are two standout findings in the study. The first being that the vast majority of businesses were looking at marketing automation services for the first time. The second finding being that lead nurturing is the most requested marketing automation feature.
We’re living in a world where technology has caught up to marketing & consumers can avoid it if it doesn’t add value. #bringvalue
— Gary Vaynerchuk (@garyvee) May 5, 2014
4. This is a tweet about making your marketing efforts matter by bringing value to promoting your brand.
5 Browser Extensions to Improve Your Social Media Marketing ~http://t.co/RcRXfIvgOB #technology
— John Sparks ツ (@IAmJohnSparks) May 1, 2014
5. This article looks at five tools you can add-on to your browser to help improve our content marketing efforts.