Are you the Cheesecake Factory of agencies? Does your menu of services have so many options that people coming to your site don’t even know where to begin?
This is a mistake that many agencies make when publishing their services online. It’s easy to get carried away with how much you’d like to offer – but actually delivering on all of it is a different story.
On July 27, we were joined by David Baker, Principal of ReCourses, Inc., for a webinar where he explained the benefits of narrowing down your service offering.
David is an author, speaker and advisor to entrepreneurial experts, and his work has been featured in the WSJ, Fast Company, USA Today, Inc. Magazine, Forbes, MarketingProfs and BusinessWeek.
In this webinar, he explained that when you let clients pick and choose from a long menu of services, you won’t get the maximum value out of each relationship, and you’ll end up spreading your agency too thin.
To become a true authority in your industry, you need to focus on the services that most of your clients are using most of the time.
Watch the webinar on demand to learn:
- Ways to slim down and repackage your service offering
- How to identify and target the right clients for your agency
- Whether to publish your pricing online – and how to do it
