Last updated on August 31, 2021
It’s official and we couldn’t be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation benefits that you and your clients already enjoy. “The ability…
Last updated on November 21, 2019
It’s official and we couldn’t be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation benefits that you and your clients already enjoy. “The ability…
Last updated on December 30, 2019
Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring's new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers' reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The improvement these businesses have seen in…
Last updated on February 13, 2018
This post departs from our usual blog topics to tell the story of SharpSpring’s growth from the perspective of our key metrics. It’s primarily intended for other SaaS entrepreneurs, but anyone with an interest in the details of our business might find it worthwhile. Growing from zero to over $10M ARR in three short years has been a fun and…
Last updated on December 21, 2017
GAINESVILLE, Fla., April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On. The decision came based on input from HubSpot, who regularly questions the viability of our pricing model on “kill sheets” they send to their customers that are considering a move to SharpSpring. “HubSpot…
Last updated on May 11, 2018
Key takeaways: The unsubscribe link has effectively been replaced by the in-browser “junk mail” button ISPs track your sender domain reputation individually Engagement ratio – marketers must understand this term Marketing automation features, including dynamic email, dynamic landing pages and responsive templates, can have a big impact on deliverability. User behavior is changing The top three reasons for hitting the unsubscribe…
Last updated on December 21, 2017
Our company aggressively competes with HubSpot for customers. I’m also a huge fan of satire. So when I started receiving notes a few months back from various investors, agency partners, customers and staff that Dan Lyons, of Fake Steve Jobs fame, was writing a tell-all book about his time spent at HubSpot, I was very interested in what he had to say. Making…
Last updated on December 21, 2017
I have written many times complimenting HubSpot. I genuinely admire the company and like the people I’ve met who work there. Tomorrow, I’ll even be writing a blog post in defense of HubSpot concerning their dust-up with Dan Lyons. Along with Marketo and Eloqua, HubSpot has helped educate thousands of marketers about the power of marketing automation. However, as a founder of…
Last updated on December 21, 2017
GAINESVILLE, Fla., – April 1, 2016 – SharpSpring, Inc., announced today that it is changing its name to CoreDot, and implementing new business and pricing models. “In an effort to align ourselves with other marketing automation providers like HubSpot, Pardot, Marketo, ActOn, and Eloqua, we are reimagining SharpSpring and our entire set of core values,” CEO Rick Carlson said. “We thought…
