Last updated on September 1, 2021
Following the popularity of our Agency Growth Series, we launched Revenue Rockstars — our newest webinar series for agencies and digital marketing leaders. We’re showcasing businesses growing revenue using SharpSpring, featuring top marketing talents Jay Baer, Shama Hyder, Seth Godin, Karl Sakas, and more. Jay Baer kicked off the series with a live-streamed session on August 5. Jay and Chip…
Last updated on August 31, 2021
If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?” It’s a good question, because more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics: 91% of the most successful users agree that marketing automation is…
Last updated on August 10, 2021
Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work…
Last updated on July 26, 2021
Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results. Marketing reports can indicate which strategies are working and which ones need to be reworked or canned completely. Unfortunately, to get that kind of insight out of all those colorful…
Last updated on August 31, 2021
Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go. If this blog found you, then maybe you (a) are struggling with understanding how…
Last updated on April 15, 2021
If your company isn’t online, opportunities are clearly being missed. Today’s customers are super tech-savvy, and not just about buying. They’re used to quick gratification in many aspects of their lives, so they have little patience for slow web pages or having to carry out a deep search for what they need. The key is to create a place for…
Last updated on March 12, 2021
Businesses that use CRM automation have a distinct advantage over their competition. They also have a wonderful opportunity to connect with customers in a dynamic and personal way. Customer relationship management (CRM) defines how you relate to your customers through all aspects of the sales process. Automation is like autopilot: You control the information and when it’s sent to your…
Last updated on January 29, 2021
The most valuable asset businesses strive to gain is a loyal customer base. However, this is quickly affected by customer relations efforts. While the initial stages might not be troubling as you are dealing with a few clients, as your business grows, you might be overwhelmed by the growing number of customers. Maintaining records using means such as spreadsheets becomes…
Last updated on December 29, 2020
When it comes to storing customer data for personalized marketing, businesses need a solid Customer Relationship Management (CRM) system in place. Tasked with keeping track of phone numbers, email addresses, previous purchases and other vital information, a good CRM system will eliminate a lot of time-consuming tasks. Plus, it will allow you to keep all of your customer data organized.…
Last updated on December 16, 2020
The best way to build a marketing strategy that stands out from the competition is to understand what your competitors are doing. Conducting a competitor analysis gives you and your clients the insight needed to develop digital marketing that delivers results. As an agency, you want to help your clients set themselves apart. It’s easy for brands to get lost…
