Last updated on February 23, 2021
An email marketing automation strategy is designed to attract prospects, keep in touch with existing customers, provide information, and drive sales. And a truly effective email marketing strategy works well in conjunction with all of your other marketing tactics. Because the average person gets hundreds of emails a day and has evolving tastes and interests, it can be tricky designing…
Last updated on February 9, 2021
Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog we’re going to be talking about growth marketing -- but you might be more familiar with this concept being referred to as “growth hacking” or something similar. Likely because the term…
Last updated on January 19, 2021
Both demand generation and lead generation can effectively add prospective new business to your marketing funnel, but these two philosophies work in different ways that are important to know about for a complete marketing strategy. Lead generation operates on the core idea of adding as many prospects as possible to the top of the funnel, then qualifying and converting those…
Last updated on October 27, 2020
Sales are what drive any company. This is why everywhere you turn, someone is trying to sell you something. When a salesperson approaches you, the way they talk about their product or service is part of what will determine whether or not you invest your time and money into it. As a salesperson, having an effective sales pitch that gains…
Last updated on July 1, 2021
The new SharpSpring Agency Growth Series features an awesome curated lineup of the top influencers in digital marketing. We simply could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen. The free series is made up of 14 unique web sessions, all with a livestream Q&A…
Last updated on July 28, 2020
Driving interest in a product or service can seem like a daunting task, but it actually doesn’t have to be complicated. With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In this blog, get ready to learn more about what B2B demand generation is -- and how to utilize it in your next marketing campaign to…
Last updated on July 14, 2020
When you think of prospecting, the first thing that pops into your head may be searching for gold. And while we’re not operating in the Old West, the way miners searched for gold is actually somewhat similar to modern-day sales and client prospecting.The concept of prospecting clients basically means focusing on locating hot leads and then guiding them through your…
Last updated on May 28, 2020
Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. No matter what stage of the sales funnel they may be in, content helps prospects make decisions and become customers. However, if you aren’t tracking your efforts, you might not be making the most effective use of your marketing automation budget. In this…
Last updated on May 15, 2020
With the Digital Age in full swing, conventional marketing tactics have fallen by the wayside. Consumers have gotten tired of seeing sales pitches everywhere they turn. So, instead of using outbound marketing techniques that can be perceived as disruptive and annoying, many leading brands have switched to content marketing. What is Content Marketing? When you think of advertising, the first…
Last updated on March 10, 2020
When thinking about how to write a call to action, consider the following. Have you ever seen a sign spinner? You know, those people on the side of the road or in a parking lot, holding up a big flashy sign and spinning it around, all day long? These are a great starting point when considering the task of creating…
