Last updated on October 13, 2021
Data Unification and Data Management are Key Does anyone even remember "traditional" marketing anymore? Sure, the days of billboards and postcards in the mail are definitely not over. But digital has been the first thing to come to mind when talking about marketing for over a decade. Digital marketing has been such a powerhouse for businesses due to data. This…
Last updated on August 31, 2021
Right now there are countless “emperors” boldly making decisions that are clothed in “data.” The terrible truth is that those decisions aren’t wearing anything at all. As a marketer, I live and die by the data, and have found marketing automation platforms like SharpSpring to be the best tailors possible to avoid getting called out for indecent exposure in meetings.…
Last updated on February 5, 2020
It seems that social media platforms are constantly coming out with new features that their top users can't get enough of. These features also provide new opportunities for businesses to reach their audiences and engage with them in fun, unique ways. Instagram Stories is just one example of an underutilized feature that businesses should be using to their advantage. However,…
Last updated on October 8, 2019
As you look at your overall marketing strategy, it shouldn't come as a surprise that social media is here to stay. You likely already have a business page on Facebook (and other social media channels) and might be doing a great job of maintaining an organic content calendar. However, these efforts likely aren't delivering the number of qualified leads and…
Last updated on July 9, 2019
Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro. Both are important to track and optimize for. Here’s everything you need to know…
Last updated on December 5, 2018
What happens when you ask your team which KPIs indicate success for digital marketing? You gather a diversity of opinions that would make Google jealous. Without a consensus around data, nothing gets measured and nothing can improve – yet nearly 50% of marketers struggle to align their KPIs to their overall business goals. So, what are KPIs? KPIs are a…
Last updated on March 17, 2018
Oil and water – they don’t mix. Digital marketing and direct mail – they don’t mix either. Or do they? (Spoiler alert: They do now, thanks to Enthusem!) SharpSpring has partnered with Enthusem, an offline-to-online marketing tool that automates direct mail, then drives recipients back online for dynamic, trackable experiences. Boost Your Marketing Campaigns With Enthusem You want the…
Last updated on April 16, 2019
Finding the perfect images to drive conversions from your marketing campaigns is going to be easier than ever. Soon you'll be able to access the entire Shutterstock library of 125+ million images from within SharpSpring. Content with compelling images gets 94% more views. - Skyword Even if you’re not a Shutterstock subscriber, you can benefit from this integration. Already have a Shutterstock…
Last updated on February 12, 2018
Right now there are countless “emperors” boldly making decisions that are clothed in “data.” The terrible truth is that those decisions aren’t wearing anything at all. As a marketer, I live and die by the data, and have found marketing automation platforms like SharpSpring to be the best tailors possible to avoid getting called out for indecent exposure in meetings.…
