Last updated on November 27, 2019
Here’s how I think about my omni-channel marketing strategy: Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to…
Last updated on January 3, 2020
There’s no way to succeed in business today without focusing on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention.Having a strong customer retention strategy doesn’t have to be complicated. In fact, email marketing to existing customers is extremely cost-effective. And because they're already on board with your brand, you have all the…
Last updated on January 13, 2023
Digital marketing has given us the power to create more powerful sales pitches than ever before. Why? Because there are now so many more ways to reach your target market. Every touchpoint is an opportunity to pitch your product or service. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key elements of a sales pitch…
Last updated on April 15, 2019
The internet is the number-one tool people use to shop. They use it to figure out what kinds of products/services they need to solve their problems, compare different options, and finally make a purchase. Businesses that create digital content to help leads on their research and buying journey are well positioned to attract a variety of new customers through the…
Last updated on April 15, 2019
Lead generation forms are a valuable marketing tool. Most people will visit your website one time, never to return again. But if you use lead generation forms, you can capture their contact information and market to them through email as well. Nurturing leads into customers through email is a lot easier than trying to impress them on your site in…
Last updated on April 15, 2019
Blogging is a high-investment marketing strategy. The more content you create, the more opportunities you have to attract and convert traffic. Many bloggers think they need to constantly post new content to get reach and attract traffic back to their site. But there’s actually a lot of value in reusing existing, high-quality content. Check out these 7 great ways to…
Last updated on April 15, 2019
What exactly is a buzzword and why do they matter? Here’s what Dictionary.com has to say: Buzzwords are natural parts of culture and speech that have been around since long before the internet. When they’re new, we use them to make ourselves sound smarter and “in-the-know.” But once they saturate everyone’s lexicon, they’re more annoying than anything else. Ironically, the…
Last updated on April 15, 2019
Even in the social media world, content is king. Users of social sites are voracious consumers of content – and the more entertaining and educational your social content is, the better. This type of content gets noticed and shared more easily, which means you really have to level things up when it comes to planning and creating your posts on…
Last updated on April 15, 2019
Picture this: You’ve spent countless hours (and dollars) on your content strategy, and now the website traffic is starting to pour in. Awesome. But wait… if you take a closer look, you start to notice your site visitors are rarely converting. Conversion goals may vary from business to business, but generally, it all begins with obtaining a prospect’s email. You’ve…
Last updated on November 27, 2019
Algorithms? Automation? AI? Sounds like science fiction but it’s just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget new language. These terms can seem daunting if you’re new to digital marketing. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to…